As a woman and fellow makeup addict, I can totally relate to how upsetting it is to have your favourite cosmetic/skincare products taken away from you. We search high and low for that perfect my-lips-but-better lipcolour, one that makes you look a million bucks and feel 10 times more from the compliments you get every.single.time you wear it. Or that magical mask that erases 5 years off your face, instantly and consistently (L’Occitane Express Radiance Mask… *sob*).
So why would the brand delete it? Why oh why when it’s the best thing that has landed on the beauty counter; surely every woman on the planet loves it!?? What kind of short-sighted idiots cannot see that it is THE hottest trend RIGHT NOW, and they deleted it prematurely?
It’s so unromantic (especially approaching Valentine’s Day) to tell you that the beauty business is, well, a business. A product gets deleted for one and one reason only – that it’s not selling.
Now when I say it’s not selling, I don’t mean that you are somehow the only person who likes the product. There could be hundreds, even thousands of women who love it as much as you do. Nor am I saying that the product is no good. But for some reason, that product that you love dearly just does not deliver as much sales as the product sitting next to it. With no elastic walls every bit within the space that a brand occupies, needs to return good dollars. So if its sales performance does not meet the brand’s minimal threshold – it must go.
Bear in mind that the beauty industry chases newness – it drives excitement, and a rush of new and existing customers for the brand. So any good brand would be continually looking at its existing offering, and replace stagnant lines with the next biggest thing.
And as much as we would think that the latest trend colours would have the ability to revive a certain oldie (coral springs to mind), sadly it’s not the case. In my experience, the sales performance of a product is determined within the first 6 months of its launch – if it doesn’t perform within that time, it pretty much starts to suffer a slow and painful demise thereafter. A good commercial decision is not to cross the fingers and hope for a miracle, it’s to delete it and bring out something that’s more suitable for the brand’s customers.
So breathe… and wipe away your tears – your product was not deleted because the brand has something against you. It’s just numbers. On the bright side, now you have a legitimate excuse to visit beauty counters, because you really really really need to find that perfect lippy.
Incoming search terms:
- birthday cats
- vichy bb krém