Once upon a time, there were 85 little girls who were so obsessed with makeup they grew up to be beauty bloggers. From all corners of Australia they would dedicate countless hours sitting at home swatching, doing makeovers, editing photos and writing, all to spread the word of beauty to the world.
As much as they loved blogging, the little girls felt lonely: they dreamt of meeting each other, and the brands that they have grown up loving and blogging about.
One day, two fairy godmothers, Jacie and Kimmi waved their magic wands and on September 24th, 85 talented young ladies were gathered in Sydney, for the inaugural Australian Beauty Bloggers Weekend (ABBW).
The young ladies were greeted with pressies from Dove, Australis, Le Tan, Innoxa and Garnier at registration. There were also plenty of hugs and kisses, as the beauty bloggers meet face to face.
From there the BB’s (beauty bloggers) went on the magic carpet ride that is IMATS (International Makeup Artist Trade Show). IMATS was filled with all kinds of coloured potions, accessories and expert speakers. There were also mythical creatures to be seen (and judged)!
Royal Langnickel laid out the red carpet, and the BB’s were treated to a VIP retreat that had yummy treats, manicure and comfy couches to rest their tired (and well-heeled) feet.
Later that afternoon, the BB’s attended mad tea party held by Beauty Directory and brands such as La Purete, Trishave and The Purist Company. They happily chatted with each other during the round table discussion, and asked the panel (Jackie Maxted from Beauty Directory, Eleanor Pendleton from InStyle and Kimmi from The Plastic Diaries) all sorts of questions. The room was abuzz with passion – the BBs are one inspiring bunch of people!
In the evening, 85 BB’s turned into 85 princesses as they were whisked away to a gala dinner, hosted by Prince Charming AKA Maxted Thomas PR.
Pre-dinner, the BB’s were presented with many nobilities of the beauty world. King Nivea offered complete head-to-toe skincare solutions, suncare, ingenious anti-stain deodorants and hours of entertainment with their photo booth. Sultan Burts Bees bestowed personal care products that are natural, earth friendly and smell honey-licious.
Wizard Orly astounded with Gel FX manicure that gives superior shine, durability and even nourishes your nails (how awesome is that?). Queen Coty delighted the sense of smell with an incredible collection of luxury perfumes. Earl Sebastian Professional and Remington were on hand to primp the BB’s tresses into all kinds of gorgeousness.
And the dinner? It was a royal feast, naturally! 
The happy BB’s returned to their boudoirs after a magical Day 1 to have their beauty sleep, and wondered what’s to come on Day 2…
*Images taken by Liz Giacco for The Australian Beauty Bloggers Weekend, and are not to be reproduced, republished or reused without inclusion of this credit. Images remain the property of The Australian Beauty Bloggers Weekend.
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It also means twice the preparation so in true chaos fashion there are still quite a few things on my To-Do list: