After my last post on my history with mascaras, I realised that I really really should have blogged this sooner. That’s the funny thing with starting a beauty blog – I am often so caught up with shiny new things, I forget about my old faithfuls.
I came across Kiss Me Heroine Make Long and Curl Mascara about 5 or so years ago, and have pretty much been loyal to it ever since.
Plenty of mascaras have come and gone, but this one is and shall remain the winner for me. As its name suggests – it’s for lengthening and curling the lashes. I have the typical Asian lashes, which are actually quite thick and dense, so no need for extra volume. What I do need, are extra length, prolonged curl-holding power, and long wear.
What they say:
- Long lasting super waterproof, such as tears, sweat, grease.
- Including curly polymer, long lasting keep eyelash curl.
- Mascara including tiny fiber, which can be stick on lash firmly, but would not stick lash together.
The packaging is really simple – just a small maroon tube with gold embossed print. It has a small curved brush, and surprisingly almost no stopper (the funnel-like thing inside the opening to swipe excess formula off the brush).
Even though the stopper is almost non-existent – you get just enough formula onto the brush, as you can see in the photo above (and this one is brand new). You can also see the tiny little fibres that have distributed themselves very evenly on the brush. This is great especially for contact lenses wearers like me, as there is no issue of the fibres falling into the eyes.
The brush is just the right size and the right curvature to get to every lash, including the lower ones. The formula is super smooth and clump-proof, I go over my lashes 4-5 times with no problem whatsoever.
Here are the before and afters – and I reckon they’re pretty dramatic:
Obviously, the left pictures are the befores. Please bear in mind that for dead straight but thick lashes (like mine), still use an eyelash curler first. I then wiggle (in tiny horizontal zig-zag motion) the mascara brush only for the first coat; thereafter apply it in one bottom-to-top motion – to cover the root to the tip in one swipe.
The mascara is strong enough to further push up the lashes and even my eyelid, for extra curl and revealing the inner root of my lashes, which are hidden under my hooded lids normally.
You can really see the power of the Kiss Me Heroine Make Long and Curl Mascara from the second sets of pictures. I actually apply the mascara from the inner upper lashline, as it give the illusion of denser lashes. I cannot believe how non-existent my bare lashes look from underneath, but my goodness how it demonstrates the power of this mascara!
The lasting power of this is also unbeatable – to let you in on a secret: I gave this mascara to our lab to disseminate. What they told me is that this mascara is almost completely oil based – which means that it is very resistant to water and sweat. For my oily lids I still find it holds up really well – just make sure the lids and lower lashlines are powdered, and blot around the eye during the day.
Kiss Me Heroine Make Long and Curl Mascara also scored the highest in the mascara segment of FashionGuide 2011 Best Cosmetics – beating the highest ranked prestige mascara. For a mascara that’s been around for quite some time, it’s a true testament to how good it is.
Kiss Me Heroine Make Long and Curl Mascara retails for US$13.50 and is available on www.sasa.com.
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