So yesterday I gave you a brief intro and a taster post of the Taiwanese beauty magazine, Queen 女人我最大 (see here). Today I shall take you through the rest of the content, and you’ll see why this is my favourite beauty magazine of all time.
The magazine pretty much follow the same template each season, starting with editor and contributing experts’ note, feature on the cover girl (with Ella from S.H.E. in the current season), makeup, skincare, hair, body & lifestyle and fashion.
Makeup
This of course, is my favourite part of the magazine. Since it’s a quarterly magazine, each issue features gorgeous looks inspired by the season and the latest products. I am totally in love with a couple of the looks they’ve come up with in this issue.
Queen Magazine also does a complete head to toe feature; combining makeup and fashion.
I love the step-by-step guide, even though I believe these are sponsored since each page focuses on 1 product, but it’s great for picking up some application tips.
There is also a great piece on how to apply makeup with your hands/fingers in this issue.
Skincare
The skincare section starts with an Expert’s Class dealing with a specific skincare concern. This issue discusses the 5 causes of pigmentation, and how to eliminate them through cosmetic procedures, topical skincare and diet.
It then moves to the 6 focal products for Autumn skin. Queen suggests: exfoliating toner, hydrating toner, anti-ageing serum, hydrating serum, cream moisturiser and radiance masks. The key is in the application method, which is illustrated step-by-step on each page.
The skincare section always has a feature on facial massage: this issue focuses on facial massage techniques to age-proof your eyes, lips, forehead and neck. This is followed by articles on whitening/brightening, and my favourite topic: cosmetic procedures 
The skincare section finishes with an index on 10 botanical ingredients and why they’re good for your skin.
Hair
The hair section is a little lost on me. It still includes step-by-step diagrams but I’m so hopeless with hair I can never follow them! Nevertheless I enjoy looking at them for inspirations, hoping one day I’ll be able to master the skills.
You can transform your hair using various hair stylers and/or accessories.
The hair section of this issue of Queen also covers blow-dry Q&A and how to care for your scalp.
Body & Lifestyle
The stable features in the Body section covers exercise and diet (including Q&A and recipes).
I have to be honest, when Queen Magazine only had Body as a section it was my least favourite part of the magazine, but with the recent addition of Lifestyle feature within this section I now love it as much as the makeup/skincare sections!
The Lifestyle sub-section in this issue covers the how-to’s for taking a great picture.
It then discusses the healing properties of essential oils (also with pictures to illustrate application methods), travel experiences (Paris, Croatia, Macau), beauty Q&A where they answer readers’ questions, shopping & eating at Tokyo, and relationship advice. All interesting reads and it shows how dedicated the Queen Magazine team is at making this magazine the best publication it can be! Inspiration PLUS!!!
Fashion
Being a different culture, the fashion section in Queen Magazine can be hit and miss. Taiwan is mostly influenced by the Japanese/Korean fashions, with some injection of European trends. So I read this section with a little reservation, and only pick out elements that are in my comfort zone.
However, I did enjoy this issue’s fashion section. Firstly it featured 8 items that’ll take you through the entire Autumn season, and how to mix and match those items.
Other features in the Fashion section:
3 key trends for the upcoming Autumn season
- Retro prints – paisley top, geometric print bottoms
- Androgynous pieces – boyfriend blazer, suede ankle boots, pleated harem pants and unstructured shirts
- Rocker chic – metallic accessories, tribal tops with tassels, leather biker jackets and studded vests
4 icon bags
- Tote Bag
- Boston Bag
- Hobo Bag
- Briefcase
Phew! And that is somewhat of a brief peek into the latest issue of Queen Magazine. Amazing isn’t it?
I have to also mention that, like all magazines, the Queen Magazine does contain adverts too. But upon analysis I believe they have also been very calculated in the adverts they select – only 58 pages including inner front cover and back cover (and by one page I mean one side of a piece of paper) in an entire issue, limited to only beauty and fashion products. The adverts are also mostly editorial in style and slotted into the relevant sections of the magazine so I don’t even mind reading them.
The Queen Magazine is TWD$169 and readily available in Taiwan. For Oz residents unfortunately it cost a great deal more: $12 in Kinokuniya Sydney or around $20 in Asian newsagents.
I get mine through subscription by filling out and faxing the form below (Chinese readers only):
I will do briefer posts on the upcoming issue, probably mostly focused on the makeup/skincare sections. But I would love your opinions! Which section(s) would you like me to cover?
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I can’t read Chinese or Korean characters but I buy those magazines! I love those step by step makeup application tutorial as well. Will you share us that section and maybe do an FOTD based on it? =))
Ria recently posted..2011 K-POP Music Festival in Sydney
When I visited Japan a few years back I bought a whole heap of their magazines too – even though I can’t read them the pretty pictures make up for it! And you’ve encouraged me to do a FOTD on one of the looks, see my latest post on my favourite one http://www.chasingelixir.com/2011/10/fotd-shanghai-nights/
love that it’s using asian face to show us asian girls how to makeup. some chinese magazine use caucasian faces, totally different shape and structure. it’s so hard to imagine what we look like or disappointed that we don’t end up looking like the looks.
also love the step by step guide on hairs. so much more helpful than just showing end-result.
coco recently posted..a bit more glamorous than casual
The Queen Magazine uses a variety of faces and that’s what I love even more about it. And I find the step-by-step guide so useful, every issue teaches me at least one new tip/trick.
I’ve been curious about this magazine for ages, had no idea the contents were so interesting, thanks for sharing! How much do you pay for subscription & postage if you don’t mind me asking?
It’s my fav beauty magazine – the contents almost always are fresh and informative. Overseas subscription has to be 2 years – from memory it was NT$900 per year + $456 sea freight to Australia. So about AUD$75 for 2 years. Cheaper and lot more convenient than getting it from the Chinese book stores!
That sounds fantastic, definitely will look into subscribing, thanks for your help!
Happy to help