The Internet has revolutionised the way that we obtain and spread information, so much so that we (including myself), can’t even imagine a single day without it. The ease of having all the information in the world at the fingertips, is something that I have easily grown accustomed to, and utilise everyday.
All this is great, but it has its downsides. One of which, is the increase of The Misinformed Shopper.
The Misinformed Shopper in beauty is like any other beauty shoppers, who are concerned about:
- Certain social/ethical standpoints of the cosmetic company
- Product safety
- Performance of the product for its intended use
Queries relating to one of more of the above, include animal testing, nano-particles, comeogenicity/allergenicity, vegan and general product/ingredient queries.
All important issues, but it’s important to do your research if you are passionate about it, in order to understand what each of them mean. The Misinformed Shopper watches one or two substandard “current affairs” program, or a one-sided article on the Internet about it, and believes that it’s the whole truth. Worse still, the Misinformed Shopper looks out for other articles or certain parts of discussion forums – not to get a well-rounded perspective on the issue, but to further fuelled the misinformation.
Sometimes, the Misinformed Shopper will ask the cosmetic companies for answers, or be provided with the other side of the story from other consumers. But it’s somewhat futile, as the Misinformed Shopper has already made up her mind, and believes these opposing voices are liars. To me, that’s just a cynical way to live. I’d like to believe that most companies conduct themselves with integrity, especially those in the customer service role, who really have nothing to gain by lying to the consumers.
The truth is sometimes an ambiguous answer – there is no 100% certainty in life, and a manufacturer can only control what it and its 1st line suppliers do. The problem is, when I’m dealing with The Misinformed Shopper, a somewhat ambiguous answer is automatically classified as a lie, which in turn means I have something to hide.
Another common occurrence is the reading of ingredient listing. It’s great that consumers are getting more savvy about ingredients, but remember ingredient listing contain chemical names. Taking one word out of a 2-3 word ingredient is NOT an indication on what it actually is. For example, an ingredient that starts with ethanol does not mean it’s even anything relating to alcohol, formaldehyde resin is not formaldehyde, and silicon is not silica.
In terms of product performance, I stand by a previous post, in which I state no company would spend the dollars to launch a product with no perceived benefits to the consumers. If you have a problem with a product you purchased, let the manufacturer know – it could very well be an anomaly, and not a representation of the product in general or the entire range.
I apologise if this post seems vague and somewhat ranty. It’s not my intention to get into the specifics of the queries that I listed, as that would make too long a post and they all contain myriads of sub-topics that cannot be explained simply.
What I do ask is that, if you do need answers on them, ask the manufacturer and/or take in what may seem to be the “opposing views” before jumping to conclusions. I welcome queries as it’s an opportunity to educate the consumers about issues they care about. I always answer them with honesty and integrity, and my intention, along with many other cosmetic company representatives’, is to help.
Incoming search terms:
- back side of NP Set Day to Night Palette